With an established reputation of being the "best" cotton in the world, its softness, strength and superior characteristics, have positioned products made of Egyptian cotton as the world's finest. The feel of Egyptian cotton sheets is a bit harder than other cottons when the bedding is new. However, with every single laundering, your sheets will become softer and softer. Like a fine wine, age improves the Egyptian fiber cotton bedding and, unlike many products, you will prize your Egyptian fiber sheets of cotton more and more as they age and become soft and cuddly.